In December of 2007, Burger King put together and posted an experiment via candid camera testing customer loyalty to their Whopper sandwich.
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2 comments:
I think this campaign is really smart. B.K is selling to people something that is so basic. Of course the people who are going to B.K will order the original burger. It will be the same with McDonald's Big Mac for Mcdonald's consumers and Wendy's Beef Patty for Wendy's consuers. It's funny they actually putting these two burgers in the ad.
Ahhhh the good old BK lounge.
Such a smart idea. I would probably freak out too. How could the King ever do this to his loyal subjects!
This campaign is brilliant its the exact reason why companies like McDonalds are all the fall down, while companies like burger king are taking over the market.
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