Saturday, December 22, 2007
Friday, December 14, 2007
Ad Centre: West 49 winners
[Message from Merrill Pierce, instructor, posted here. This is her announcement of West 49's selection of the winning concepts and designs proposed by our fifth semester GDA students. Congratulations to everyone for another great job for a very satisfied Ad Centre client.]
With much challenge and deliberation and considerable difficulty, West49 has decided to select three top winners and one honourable mention.
Cindy brought together a panel of marketing and advertising people together to review the materials - it took them almost a day to explore how best to make the concepts work within the confines of the West brand. Each group beautifully represented and expressed the brand with thinking that was far more advanced then they anticipated -- even went as far to say that they hadn't seen as good work coming from their agencies. In addition, each group took the task a step further which enabled the West team to examine how they might wish to evolve the brand for the future.
I want to personally commend and congragulate each of you for your initiative, your passion and your professionalism in developing an excellent representation for our class. I have tremendous pride and honour in being able to teach you and indeed look forward to what the future holds. See you in 2008!
Prizes and further information regarding next steps will be addressed when we return from the break... Have a safe and restful holiday!
Group #1: Kemar Lawrence & Daniel Devito
Client comments:
" they really captured the feel of the brand with the drawings etc. and inside cover. They did an amazing job with the design!" We loved the way the art was wrapped into the West49 word mark -- they really understood the brand -- want to take this forward with a few tweaks -- great presentation, in fact many of our team called it -- blow your mind creative"
Group # 2: Sarah Lott & Donna Tran
Client comments:
" really like their logo concept - separating "am and bition" - love the cover arrt and use of color -- mostly loved the fact that they challenged us as a client to think of different types of packaging -- even though we gave them the specs on the size, they came to us and presented something even better -- incredible initiative!"
Group #3: Jeffrey Rodrigues & Christian DeLeon
Client comments:
" spoke really well to the brand -- the logo addressed the skaters, the flow of the lines the colors...the idea of the graphic using the wings to tie in with the ramps was very clever -- great work"
Special Mention: Michelle Boake & Neil Lippert
Client comments:
" Very close call -- liked many pieces of both designs -- use of black graphic with skateboard was very strong as was the idea of doing more male/female skewed pieces was interesting"
With much challenge and deliberation and considerable difficulty, West49 has decided to select three top winners and one honourable mention.
Cindy brought together a panel of marketing and advertising people together to review the materials - it took them almost a day to explore how best to make the concepts work within the confines of the West brand. Each group beautifully represented and expressed the brand with thinking that was far more advanced then they anticipated -- even went as far to say that they hadn't seen as good work coming from their agencies. In addition, each group took the task a step further which enabled the West team to examine how they might wish to evolve the brand for the future.
I want to personally commend and congragulate each of you for your initiative, your passion and your professionalism in developing an excellent representation for our class. I have tremendous pride and honour in being able to teach you and indeed look forward to what the future holds. See you in 2008!
Prizes and further information regarding next steps will be addressed when we return from the break... Have a safe and restful holiday!
Group #1: Kemar Lawrence & Daniel Devito
Client comments:
" they really captured the feel of the brand with the drawings etc. and inside cover. They did an amazing job with the design!" We loved the way the art was wrapped into the West49 word mark -- they really understood the brand -- want to take this forward with a few tweaks -- great presentation, in fact many of our team called it -- blow your mind creative"
Group # 2: Sarah Lott & Donna Tran
Client comments:
" really like their logo concept - separating "am and bition" - love the cover arrt and use of color -- mostly loved the fact that they challenged us as a client to think of different types of packaging -- even though we gave them the specs on the size, they came to us and presented something even better -- incredible initiative!"
Group #3: Jeffrey Rodrigues & Christian DeLeon
Client comments:
" spoke really well to the brand -- the logo addressed the skaters, the flow of the lines the colors...the idea of the graphic using the wings to tie in with the ramps was very clever -- great work"
Special Mention: Michelle Boake & Neil Lippert
Client comments:
" Very close call -- liked many pieces of both designs -- use of black graphic with skateboard was very strong as was the idea of doing more male/female skewed pieces was interesting"
Tuesday, December 11, 2007
ADCC 2008 Student Competition
The ADCC student competition for 2008 has been announced (submissions due May 8, 2008).
The brief has been posted via WebCT. The competition will be undertaken as a project in Winter semester classes with full faculty support.
An excerpt:
The Advertising & Design Club of Canada invites all students in advertising, graphic design, editorial design and interactive programs across Canada to compete in the prestigious 2008 National Student Competition, sponsored by Bell Canada and the London International Advertising Awards.
The Bell Grand Prize
The winner of the 2008 National Student Competition will receive an amazing Bell prize pack which includes a BlackBerry® Pearl 8130 smartphone, an HP Pavilion Notebook Computer and a Novotel Wireless U720 USB Modem - plus lots more! See the full prize pack description for all the details.
London International Cash Prizes
There will also be three $500 cash prizes, generously donated by the London International Advertising Awards.
Recognition
Winning entries will be published in the Advertising & Design Club of Canada’s 2008 Awards Annual. The grand-prize winner will receive their prize live at the awards show in Toronto.
What is your challenge?
Bell has been a respected Canadian brand for over 125 years. The Bell beavers have created a consistent, likeable, and ownable visual platform. Your task is to take Bell beyond the beavers and re-launch the brand.
The brief has been posted via WebCT. The competition will be undertaken as a project in Winter semester classes with full faculty support.
An excerpt:
The Advertising & Design Club of Canada invites all students in advertising, graphic design, editorial design and interactive programs across Canada to compete in the prestigious 2008 National Student Competition, sponsored by Bell Canada and the London International Advertising Awards.
The Bell Grand Prize
The winner of the 2008 National Student Competition will receive an amazing Bell prize pack which includes a BlackBerry® Pearl 8130 smartphone, an HP Pavilion Notebook Computer and a Novotel Wireless U720 USB Modem - plus lots more! See the full prize pack description for all the details.
London International Cash Prizes
There will also be three $500 cash prizes, generously donated by the London International Advertising Awards.
Recognition
Winning entries will be published in the Advertising & Design Club of Canada’s 2008 Awards Annual. The grand-prize winner will receive their prize live at the awards show in Toronto.
What is your challenge?
Bell has been a respected Canadian brand for over 125 years. The Bell beavers have created a consistent, likeable, and ownable visual platform. Your task is to take Bell beyond the beavers and re-launch the brand.
Ad Centre: Dempster's Bread Winners
A message from Marilyn Cresswell, Ad Centre Director.
Our client has such a wide selection to choose from that it did make it very difficult for them to choose a winner.
Your enthusiasm and creativity were outstanding examples of what Humber students can provide.
Without your outstanding efforts, the AdCentre could not continue to impress the clients the way that each and every one of you do in your own way.
Graphic Design Group (GDA diploma students):
1. Breadhouse campaign
Danny Bang, Christian deLeon, Jeff Rodrigues, Eric Cerrudo
Top Advertising Groups (CABA degree students):
1. The lunch bag campaign -- Sarah Rutherford & Rick Silber
2. It's not just a phase -- Kristina Ferraro, Kira Lupp and Megan MacDougall
3. "Kids do the Darndest Things" -- Erika Pesek, Laura Noseworthy, Jana Wills
Congratulations to everyone for your great work!
A special thanks to Merrill and Richard for making this happen.
Our client has such a wide selection to choose from that it did make it very difficult for them to choose a winner.
Your enthusiasm and creativity were outstanding examples of what Humber students can provide.
Without your outstanding efforts, the AdCentre could not continue to impress the clients the way that each and every one of you do in your own way.
Graphic Design Group (GDA diploma students):
1. Breadhouse campaign
Danny Bang, Christian deLeon, Jeff Rodrigues, Eric Cerrudo
Top Advertising Groups (CABA degree students):
1. The lunch bag campaign -- Sarah Rutherford & Rick Silber
2. It's not just a phase -- Kristina Ferraro, Kira Lupp and Megan MacDougall
3. "Kids do the Darndest Things" -- Erika Pesek, Laura Noseworthy, Jana Wills
Congratulations to everyone for your great work!
A special thanks to Merrill and Richard for making this happen.
Friday, November 23, 2007
Why Wikipedia Does Not Run Ads
An interesting blog on Wikipedia. Worth a read, if you are interested in adverting, information, Web 2.0 ... the future ...
ADCC 2007 Award Winners
[Thanks to Bev Atkinson for this update]
It was a great ADCC Award Night for Humber Advertising & Graphic Design graduates:
Bob Ross 07, Blake Stevenson 07 - Silver in the Student Competition
Drew Pautler 02, Bensimon Byrne- Silver, TV Single for Art Direction
Joel Pylypiw 03, DDB - Gold - Terry O'Reilly Award/ Best Radio Copywriting
Joel Pylypiw,03, DDB - Gold - Radio Campaign for Copywriting
Mark Scott 00, TAXI - Merit - Cinematography for Art Direction
Mark Buchner 00, Compass 360 - Merit - Corporate Identity Design
Mark Buchner 00, Compass 360 - Merit - Stationery Design
It was a great ADCC Award Night for Humber Advertising & Graphic Design graduates:
Bob Ross 07, Blake Stevenson 07 - Silver in the Student Competition
Drew Pautler 02, Bensimon Byrne- Silver, TV Single for Art Direction
Joel Pylypiw 03, DDB - Gold - Terry O'Reilly Award/ Best Radio Copywriting
Joel Pylypiw,03, DDB - Gold - Radio Campaign for Copywriting
Mark Scott 00, TAXI - Merit - Cinematography for Art Direction
Mark Buchner 00, Compass 360 - Merit - Corporate Identity Design
Mark Buchner 00, Compass 360 - Merit - Stationery Design
Thursday, November 22, 2007
ADCC Spotlight Student: Sarah Lott, GDA
Congratulations to our student, Sarah Lott G5.10, on being featured in the ADCC's current student spotlight.
Check it out here.
Check it out here.
"I Have An Idea" Portfolio Night, May 8, 2008
Mark your calendars --
the IHAI Portfolio Night is set for Thursday, May 8, 2008 in downtown Toronto.
This event is a must for students interested in entering the exciting and competitive world of advertising.
Students with an Art Direction focus who are completing their final semester of study are encouraged to sign up for their critiques.
Students in the first three semesters of study will have the opportunity to volunteer at the event (watch WebCT for details).
Check out the event at http://www.portfolionight.com/
the IHAI Portfolio Night is set for Thursday, May 8, 2008 in downtown Toronto.
This event is a must for students interested in entering the exciting and competitive world of advertising.
Students with an Art Direction focus who are completing their final semester of study are encouraged to sign up for their critiques.
Students in the first three semesters of study will have the opportunity to volunteer at the event (watch WebCT for details).
Check out the event at http://www.portfolionight.com/
Weather, College Closures & Absences
A timely post on weather closures in light of today's snowy and icy conditions.
You can check whether the college has made the decision to cancel classes by calling 416 675-6622 or visiting www.humber.ca after 6:00am on a day with inclement weather conditions.
While we want student and staff to exercise caution and care when travelling in threatening weather, if the college is open, classes do proceed as usual.
Any student who makes the decision to stay home should communicate immediately with their faculty member through email or phone before the usual class start time. Project work due during class time is subject to late marks as per our usual policy and at the discretion of the instructor.
Please note that project work due on a day when classes are cancelled should be submitted to the instructor via F102 before noon on the next business day. Ensure that work is clearly labelled and date stamped.
You can check whether the college has made the decision to cancel classes by calling 416 675-6622 or visiting www.humber.ca after 6:00am on a day with inclement weather conditions.
While we want student and staff to exercise caution and care when travelling in threatening weather, if the college is open, classes do proceed as usual.
Any student who makes the decision to stay home should communicate immediately with their faculty member through email or phone before the usual class start time. Project work due during class time is subject to late marks as per our usual policy and at the discretion of the instructor.
Please note that project work due on a day when classes are cancelled should be submitted to the instructor via F102 before noon on the next business day. Ensure that work is clearly labelled and date stamped.
Tuesday, November 20, 2007
Communicating with Heather
STUDENTS PLEASE NOTE:
if you would like to comment on a post, please do so here in the Blog.
If you need to communicate with me directly about the post or anything else, please contact me via WebCT or at my heather.lowry@humber.ca email address if you are not enrolled in the current semester of study.
Thank you.
if you would like to comment on a post, please do so here in the Blog.
If you need to communicate with me directly about the post or anything else, please contact me via WebCT or at my heather.lowry@humber.ca email address if you are not enrolled in the current semester of study.
Thank you.
Welcome to the Humber Ad & GD Blogspot
This blog is being developed to provide support to the faculty and students currently enrolled in the Advertising & Graphic Design diploma programs at Humber College, Toronto, Canada.
I am the program coordinator for these areas of study.
I encourage your participation. Please keep your contributions clean, academic, and professional -- and have fun.
I am the program coordinator for these areas of study.
I encourage your participation. Please keep your contributions clean, academic, and professional -- and have fun.
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